Nicorette

A Day in the Life
of a Smoker

A digital experience built to provide tobacco users with humourous insights into their smoking habits while driving awareness of Nicorette’s line of products.

Upon start, users are prompted to scroll across an interactive timeline and pinpoint key moments where they find themselves most prone to cigarette cravings. For each moment selected, the user would be presented with the negative effects smoking has on their day-to-day routines as well as the benefits that come along with quitting. Once the finish line is reached, users would be presented with a breakdown of their activity, personalized tips and product recommendations to assist them on their quit journey.