Hellmann’s

Mayo For A Melody

Created for Hellmann’s Super Bowl LX partnership campaign, Mayo For A Melody transformed Andy Samberg’s “Sweet Sandwich Time” spot into a fully interactive psychedelic karaoke visualizer experience for Fire TV and Amazon landing pages. Built in under three weeks and at a fraction of the cost of traditional production, the project combined AI-generated imagery with traditional motion graphics, compositing, editing, and animation workflows to create a first-of-its-kind customer-facing GenAI video experience developed internally at Amazon Ads.

Featuring kaleidoscopic mayo jars, flying sandwiches, animated lyric systems, and surreal retro-inspired visuals, the final experience demonstrated how generative tools paired with high-end motion craft can unlock ambitious creative ideas that would otherwise be too expensive or time-intensive to produce.