PetArmor

Protect Playtime

Created for PetArmor’s Protect Playtime campaign, this AI-driven adoption experience transformed simple shelter headshots and bios into animated story-driven pet profiles designed to create stronger emotional connections between adoptable animals and potential families. Built using a hybrid workflow that combined generative AI with traditional motion graphics, compositing, editing, and animation techniques, the project helped bring personality, warmth, and narrative to pets that would otherwise be represented by static low-fi shelter photography.

The final campaign became Amazon’s first AI-powered pet adoption experience, using custom animated videos, interactive AI matching tools, and streaming integrations to help increase visibility and drive real-world pet adoptions.